Tools of Change Latin America in Buenos Aires will feature a full day of cutting-edge keynotes and panel discussions by key figures in the worlds of publishing and technology.
Confirmed TOC Latin America speakers for 2012 include Patricia Arancibia (Barnes and Noble), Gus Balbontin (Lonely Planet), Laura Dawson (Firebrand Technologies) and Newton Neto (Google).
Sessions will focus on standards, global digital publishing trends, case studies of innovative publishers in Latin America, consumer habits, and much more. TOC Latin America will introduce you to the local and international entrepreneurs who are laying the seeds of digital development in the heart of Cono Sur.
Simultaneous interpretation into Spanish will be provided.
| Event and Time | Speaker(s) | |
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Welcome 8:45 a.m. to 9:00 a.m. |
Kat Meyer (O’Reilly Media) and Holger Volland (Frankfurt Academy) |
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Digital Publishing in the US: An Overview 9:00 a.m. to 9:20 a.m. |
George Slowik (Publishers Weekly) |
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Global Digital Publishing Markets – Trends and Forecasts 9:20 am. to 9:40 a.m. |
Rüdiger Wischenbart (consultant) |
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E-books Beyond Digitized Print: The Future is Media-Rich, Connected, and Interactive 9:40 a.m. to 10:00 a.m. |
Bill McCoy (IDPF) |
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Break 10:00 a.m. to 10:30 a.m. |
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10:30 a.m. to 10:55 a.m. |
Patricia Arancibia (Barnes and Noble) |
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Successfully Integrating Digital Initiatives 10:55 a.m. to 11:45 a.m. |
Gus Balbontin (Lonely Planet), Hugo Martínez Alvarado (Santillana), moderated by Roberto Igarza |
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Alternative Business Models for Publishing 11:45 a.m. to 12:30 p.m. |
Joe Wikert (O’Reilly Media), Bruno de Carli (Pasta do Professor), moderated by Holger Volland (Frankfurt Book Fair) |
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Lunch Break 12:30 p.m. to 1:30 p.m. |
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Using existing content to create new products, generate new revenue and reach new markets 1:30 p.m. to 2:00 p.m. |
Michael Puscar (Yuxi Pacific) |
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2:00 p.m. to 2:30 p.m. |
Laura Dawson (Firebrand) with Julieta Lionetti (Libros en la nube / Publishing Perspectives Spanish World Book News) |
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2:30 p.m. to 3:00 p.m. |
Liz Castro (author) with Julieta Lionetti (Libros en la nube / Publishing Perspectives Spanish World Book News) |
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3:00 p.m. to 3:30 p.m. |
Marcelo Klein (Pigmalion Studios) |
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Break 3:30 p.m. to 4:00 p.m. |
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How an Agile Start Up Can Create the Revolutionary Innovation Needed to Survive 4:00 p.m. – 4:20 p.m. |
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From Retail to ‘E’-Tail: The Who, What, Where, Why and How of Selling Digitized Content Online 4:20 p.m. to 5:10 p.m. |
Newton Neto (Google), Roberto Bahiense (Grupo Gol), Marcelo Gioia (Copia Brasil), Eugenia Bascaran (BajaLibros), moderated by Carlo Carrenho |
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Digital Publishing Innovators in Latin America 5:10 p.m. – 6:00 p.m. |
Pablo Avelluto (Random House Mondadori), Ezequiel Bajder (Editorial Vestales), Silvio Pestrin Farina (Fiction City), Gabriel Pasquini (ElPuercoespin.com) moderated by Octavio Kulesz (Editorial Teseo) |